Got an unloved room?
We created a digital activation campaign encouraging people to transform their ignored rooms.
It went a bit like this:
- Invite people online to pledge to do up their Unloved Room and win £300 of B&Q vouchers
- People share a picture of their Unloved room and how they’d like to change it
- 10 winning pledges chosen each month
- The winners create transformation photo and video content to be used in B&Q’s communications
- Once completed, the transformations are professionally photographed and used in local press, digital and local store ads.