Got an unloved room?

We created a digital activation campaign encouraging people to transform their ignored rooms.

It went a bit like this:

  1. Invite people online to pledge to do up their Unloved Room and win £300 of B&Q vouchers
  2. People share a picture of their Unloved room and how they’d like to change it
  3. 10 winning pledges chosen each month
  4. The winners create transformation photo and video content to be used in B&Q’s communications
  5. Once completed, the transformations are professionally photographed and used in local press, digital and local store ads. 

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Instore Concepts

Additional ideas for in and around the local stores to push interactivity with the campaign.

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Social Concept Campaign

As well as getting people to do up their unloved rooms, we also create an online social campaign that allows people to influence the transformation of an unloved room. Creating a hub on diy.com where the live stream will allow people to interact through social networks such as pinterest, Facebook and twitter.

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