Ah, lovely TV sponsorship ads- aren’t they great? Little 10 second marketing bursts to connect a brand to a show. Iceland’s food has sponsored ITV’s I’m A Celebrity Get Me Out Of Here for 7 years and were synonymous with cheeky D-List celebrities handing out party pastry platters. We wanted to do something a little different. Calling on well known jungle trial situations from the popular show, we created 26 lighthearted idents to showcase Iceland’s great value, family food.